PATIENTS with a potentially deadly illness will be diagnosed sooner through a new life-saving patient safety initiative called Jess’ Rule that is being rolled out across the NHS in England today. It has taken nearly five years to bring about Jess’s Rule. Jess’s Rule could support GPs to ensure continuity of care for patients with persistent health concerns. We hope that by formalising this with Jess’s Rule, it will remind GPs to keep this at the forefront of their minds. By catching illnesses at earlier stages, Jess’s Rule will help reduce hospital backlogs, improve outcomes for patients, and save lives.