Is moving all PPVs to ESPN+ a good or bad move for UFC? It’s possible that they are paying nothing and UFC will just get a bigger cut of the PPV revenue, but UFC was already getting nearly all of the revenue from digital purchases on UFC.tv, so they could have just dumped satellite and cable and directed people there. UFC’s audience has aged since the Spike years, and UFC may be overestimating their willingness to move to a streaming platform for pay-per-view.