Commissioned by Movember Ireland and produced by researchers at South East Technological University in Waterford, The Real Face of Men’s Health is a 130-page report that paints a stark picture of male health outcomes across the country. The report highlights a €1 billion annual cost associated with men’s ill health in Ireland, with an estimated €760 million considered preventable. Despite this, only 14% of GPs felt very confident in supporting these patients, and just 29% felt they had a “very good understanding” of men’s health overall. The research is a collaborative effort between the Men’s Health Forum in Ireland and the National Centre for Men’s Health. The findings will feed into the National Men’s Health Action Plan 2024–2028, which calls for greater investment in targeted health initiatives.