To do that, we're also joined by historian Marcia Chatelain, author of the new book Franchise: The Golden Arches in Black America, who helps us unpack the troubled but fascinating relationship between McDonald's and African Americans. From a bustling barbecue stand in San Bernardino to Ray Kroc's location-scouting airplane rides, and from the McNugget to the McJob, this episode we figure out how McDonald's became so ubiquitous, and what that means for America. Marcia Chatelain is associate professor of history and African-American studies at Georgetown University, and author of the new book, Franchise: The Golden Arches in Black America.