Merlin Entertainments has named Pablo Sconfianza as its new chief financial officer (CFO). He has held senior roles in corporate and financial planning, commercial finance, and strategic business development across the world. Before joining Merlin, Sconfianza worked as group financial controller at British American Tobacco, overseeing the company’s financial delivery and playing a key role in strategic decision-making, including global capital allocation and deployment. As above, Sconfianza is replacing Karim Hajjar, who joined Merlin as its CFO early last year. During his time with the company, Hajjar has led major projects, including the establishment of a global finance function.