But I still missed the most important item for the mall 2.0: Where is the guest experience? For many years, the basic factors for a successful theme park were offering enough rides and a large and/or fast rollercoaster. “No one will see those details” is an often-heard cliché from budget controllers during theme park design meetings. Malls 2.0: think different in designWith the changing shopping mall landscape, mall developers can learn a lot from the themed entertainment industry. After this enjoyable step, contact theme park specialists to help you to think from the most important starting point: how to create a meaningful guest experience.