Located on the edge of Riyadh, it joins the country’s existing giga-projects: Neom, Red Sea, Qiddiya and Roshn. Formerly known as the Red Sea Project, The Red Sea is on track to welcome its first visitors in 2023. Red Sea Global, owned by the PIF, aims to build 50 resorts along the Red Sea coast by 2030, each committed to environmental protection. Red Sea Global has also partnered with biotechnology firm Blue Planet Ecosystems (BPE) to produce seafood sustainably on-site, and a state-of-the-art robot is already cleaning the beaches at The Red Sea. Saudi Entertainment Ventures (Seven), for example, is investing $13bn in the development of 21 entertainment destinations.