Credit Inma FloresJavier Sainz de los Terreros has been digital communication manager at the Prado Museum in Madrid since 2012. In 2019, he designed the #10YearChallenge campaign at the Prado Museum, with which the institution won a Webby, an award that celebrates excellence on the Internet, in the Social Arts & Entertainment (Series & Campaigns) category. Prado videos create a community of viewersAn increasing number of people watched the videos each day:“Gradually, we started to grow a community that became bigger and bigger. “The museum’s social media strategy focuses on the live video for Instagram, where we know we will have someone talking about a certain painting. “I’m really, really happy.