If there’s one thing Cowboys fans know how to do, it’s turn game day into a full-blown event. But according to a brand-new study, Cowboys fans aren’t just cheering the loudest- they’re also sipping plenty while they do it! How Much are Cowboys Fans Drinking? Cowboys fans reported a solid amount of in-stadium sipping, enough to land them in the middle of the NFL pack. Cowboys fans don’t need to lead the league in drinking stats to prove their loyalty.