The term boutique is often associated with fashion or beauty related businesses, but it’s a concept that can apply to any business. Case in point is this week’s guest on the Duct Tape Marketing Podcast, Sarah Petty, who by her own designation, owns and operates a “boutique” photography business called Sarah Petty Photography. Her belief in the boutique way led her to launch a separate business, The Joy of Marketing, to teach other small business owners how to create a boutique brand.