inDinero is a software as a service for business accounting, although Mah more accurately describes it as a tool that helps business owners monitor the financial health of their companies. According to Mah, “Most small business owners hate the idea of learning accounting software, so we’ve created a solution that’s easy for anyone to use.” InDinero’s approach is to provide an intuitive dashboard of information that makes it easy for a business owner to monitor the health of the business rather than pour over accounting reports.