For this episode of the Duct Tape Marketing Podcast I visit with David Siteman Garland, creator of Rise To The Top and author the new book Smarter, Faster, Cheaper – Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. Smarter marketing means finding ways to do things that work in the long term and create a win for customers rather than simply spending more to get more eyeballs. You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app.