It’s the name of his business, Likeable Media, the name of his mega selling book Likeable Social Media and it’s been applied to his latest work, Likeable Business. But as Kerpen quickly points out, being likeable in business isn’t about social media or even the marketing department, it’s about a profitable way of doing business. In this episode of the Duct Tape Marketing Podcast, Kerpen talks about businesses that are getting this right and how any business can naturally become more likeable.