The Power of Little Ideas
['John Jantsch']
Duct Tape Marketing
My guest for this week’s episode of the Duct Tape Marketing Podcast is David Robertson. He is on the faculty of the MIT Sloan School of Management, host of the Innovation Navigation podcast, and co-author of The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation. Robertson is a frequent public speaker and serves as a consultant to companies on innovation and technology management issues.