For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last. As Sinek explains, the title of the book is drawn from a long-standing, yet undocumented, policy in military mess halls in which leaders by rank eat last. Sinek uses the success of the 12 Step Program widely used in Alcoholics Anonymous to make another point about true leadership.