We as business owners and marketers are so in tune with this idea of promoting what we do and talking about our solutions, but until a prospect or a client understands that we understand their problems that they’re trying to solve, I don’t think we can make any kind of connection to the solutions. I think the real art is to actually find those problems that people are trying to solve very early in their journey before they’ve really led to, or even figured out if what we do is going to solve their problems. The funny thing about problem-solving is that really every innovation, every time a problem gets solved, it simply creates another opportunity to solve another problem.