She is a business journalist, author, podcast host at The Story Exchange, and contributing editor at Inc. She and I discuss her new book Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire. DeBaise has spent the bulk of her career covering entrepreneurship, primarily as the small business editor of The Wall Street Journal, and later as a contributor to The New York Times. She has been interviewed as a small business expert on television and radio, including MSNBC, Fox Business News, CNBC, CBS and NPR.