While this all helps to make your content discoverable, you have to start with a content strategy that says “yes, we want people to find that, but that’s not where we want them to stop.” As I said in the beginning, I think the ultimate measure of success of any SEO plan is the degree to which people who discover and share your content, also find that content useful enough to quote, bookmark, link to, and consume deeply. It’s the kind of content that is going to make your SEO more effective, and make your content more discoverable because Google sees the signals that are being sent to that content.