SARAH GREEN: So the article really is an attempt to kind of set out a systematic process for making innovation in a company sort of more mindful and planful and organized. The types of people, processes, structures that you need to be very good in the core types of innovation look quite different than what you need to be successful in the more new-growth, creation type innovation. And in our 90-day plan for building this minimum viable innovation system, once you’ve classified your innovation types or defined your innovation types, we recommend you spend about three weeks doing some research to generate a list of what we call strategic opportunity areas.