SARAH GREEN: So I noticed when I was reading your book, usually when people are talking about digital business and disruption, they’re talking about technologies or business models. One of the things about digital is we forgot to humanize digital, and it’s really important to talk about digital in terms of what it means to people, individuals, and their lives. That’s another example that you talk about in the book, and as we’re talking now about the human element behind a lot of brands and digital and stuff, to me, Bitcoin is like the scary digital brand.