And the reason we wanted to look at design thinking is that we and others have noticed that design thinking has really come out of product development, and is starting to suffuse the entire organization. SARAH GREEN CARMICHAEL: The other thing, Amy, that I really liked about this design thinking package and the other stuff we have going on the website is that there is stuff here for every level. SARAH GREEN CARMICHAEL: So there’s another article in the issue– not in the Spotlight, in the feature well– that also talks about reaching customers and convincing customers to do things from a totally different perspective.