Adi went to their headquarters in New York to talk about design thinking, which Nooyi has increasingly brought into the company to improve the user experience, and help differentiate all of PepsiCo’s offerings, from soda to chips, and beyond. More, and more, and more you’re going to start seeing product design itself influenced by design, as opposed to just a package, or just labeling, or colors on the end of line. ADI IGNATIUS: So, let me ask you a little bit more on what design thinking means for a company like Pepsi.