MATT MULLENWEG: I feel like the equivalent of what companies sometimes do is they invite a bunch of people to their house for a party and they don’t put out any appetizers or drinks or anything. And it’s an interesting analogy because I think it’s– the other attitude I would say to continue that metaphor would be there’s a feeling of maybe some people are worried that they’ll have this party and then if people have too good of a time, the partygoers will get drunk and trash their house. Apple doesn’t give away free phones, but they work with phone companies to make the economics more affordable for people in the US.