CHRIS ZOOK: Well, we called the book The Founder’s Mentality because the initial step for every single company with every single founder is, in a sense, the essence of simplicity. CHRIS ZOOK: Yeah, the founder’s mentality– while we use the term founder, it doesn’t necessarily have to require the presence of the founder or even that the founder in that case was 100% right. SARAH GREEN CARMICHAEL: That was Chris Zook, a partner at Bain & Company and the co-author with James Allen of The Founder’s Mentality: How to Overcome the Predictable Crises of Growth.