Bharat Anand, author of The Content Trap and professor at Harvard Business School, talks about the strategic challenges facing digital businesses, and explains how he and his colleagues wrestled with them when designing HBX, the school’s online learning platform. BHARAT ANAND: Yeah, so if you look at all three versions of the content trap as I’ve described it, this idea of believing that the best content is the recipe for success, this idea that we tend to charge as much as we can for the content we make and believing that’s the only way to recover our investment, believing that the best route to success is to mimic what our competitors are doing.