Roger Martin of Rotman School of Management, Paul Zak of Claremont Graduate University, Clayton Christensen of Harvard Business School, comedian Jerry Seinfeld, and HBR Editor-in-Chief Adi Ignatius respectively discuss customer loyalty, the neuroscience of trust, entrepreneurship in Africa, the source of innovation, and the new, hefty magazine. SARAH GREEN CARMICHAEL: Some of the other things that you talk about are things like give people control over how they do their work. And so I think by putting employees first, by building this human centric culture then work you know– although sometimes it can be a drag, can be actually pretty exciting and fun if you’re working on important things with people that you trust.