SARAH GREEN: The other challenges you talk about in your book is how sometimes we might worry that thing that feels uncomfortable actually is immoral, and we might avoid doing it because we almost feel like it would be wrong to do this. In the book I talk about all sorts of ways in which we’re great at avoiding situations outside our comfort zone, rationalizing, as we talked earlier about why– you know, I don’t really need to do this. And then finally, I think it’s very, very helpful to use the framework that I talk about in the book, the idea of conviction, locating your source of conviction, helping someone customize their behavior so that it feels a little bit more natural and authentic, and then help them with that clarity piece to try to not fall off the deep end.