DAVID ROBERTSON: What makes us good at developing a product can prevent us from developing a family of products. SARAH GREEN CARMICHAEL: It seems like with this approach you’re not at the risk of cannibalizing any core products, which is always a tough sell inside a company. SARAH GREEN CARMICHAEL: With so many types of innovating out there and approaches to innovation, do you think that companies now kind of have a hard time about deciding which one to go with or which one makes the most sense for them?