Chris Kuenne, entrepreneurship lecturer at Princeton, and John Danner, senior fellow at the Lester Center for Entrepreneurship at UC Berkeley’s Haas School of Business, talk about one of the least understood factors that leads to success at scale: the personality of the company founder. CHRIS KUENNE: Our findings are that personality is the central tendency by which you build a business, and certain personalities do follow a path of destiny. SARAH GREEN CARMICHAEL: That’s Chris Kuenne and John Danner.