So in a country like Sweden or Japan, which are two strongly consensual cultures, in those cultures a lot of people are involved in the decision-making process. SARAH GREEN CARMICHAEL: You know, if you are an American and coming from this egalitarian, top-down, decision-making style of culture, do you end up looking hypocritical to people from other cultures who, maybe don’t understand. ERIN MEYER: I often have people say to me, you know, Erin, we deal with cultural differences in our multinational company by creating a strong corporate culture that we reinforce.