And so I went out, and we went for the canonical walk that Steve would do to interview people, and Steve and I start walking, and he starts talking about marketing and all the things he wants to do, and I start thinking: this is the world’s worst marketeer. STEVE BLANK: Well what’s happened is, there’s an opportunity at its fifth anniversary to have the next article on HBR have the — why the lean start-up changed nothing, because I will contend that after three or four years of watching corporations try to adopt a lean methodology, that it hasn’t affected the top or bottom line for reasons that are a lot more cultural and organizational than they are about whether you have an incubator, an accelerator, or a chief innovation officer, and that was the surprise for me.