SARAH GREEN CARMICHAEL: What is it that you see entrepreneurs most often getting wrong when they’re in this process of trying to choose a business strategy and just trying to get their business off the ground? SARAH GREEN CARMICHAEL: Now, we’ve spent most of our time today talking about the intellectual property strategy, the disruption strategy, and the value chain strategy. And those are the things that end up driving which way you’re going to go, uh, but you know, you’ve at least had the assurance that you’ve got there and you’ve got a few options and that you’ve actually made a choice and considered those alternatives.