CURT NICKISCH: You have this title, Leap for your book, but when you talk about the pharmaceutical companies in Basel, there’re companies that have been in one place for a long time. So, I decided to spend some time to just to understand from a historical development, a historical perspective what have these pharmaceutical companies have been doing throughout its long history of time, 200 years or so, to stay competitive, to fend off other low-cost competition differently than other industry we’ve seen. CURT NICKISCH: So, what’s an example of a company outside of Switzerland that you think has done this well, sort of in modern times where they’ve been able to use their pre-knowledge of where they’ve been to make leaps into new places and stay experts and stay ahead of the followers?