And if I asked people what they thought an innovative culture was, they would list to me a set of attributes – things like tolerance for failure, willingness to experiment, freedom to speak, collaborative. GARY PISANO: Amazon’s a great example and they’ve sometimes been criticized for being a very tough environment in terminating people and having a very rigorous performance evaluation system. We talked about the balance and the way I’ve described it is the kind of fun side, the kind of tolerance for failure and the freedom to speak up and willingness to experiment, and so forth – that’s kind of like the ice cream side.