CURT NICKISCH: If you take maybe as a given that the most successful companies are purpose driven or have a clear mission, do the people who work them also have that too? NICHOLAS PEARCE: The best companies are ones that not only have a purpose for themselves but also attract and hire people whose individual senses of purpose align with the company’s purpose. NICHOLAS PEARCE: One thing that matters deeply in terms of being able to tell whether a company cares about purpose is to be able to ask people how what they’re doing right now helps the company to achieve its purpose, not its profitability, but its purpose.