ALISON BEARD: I completely get that you need to focus on strengths and build strengths, but when you see a weakness – not necessarily mistakes, but someone’s a terrible communicator, or even a poor communicator, they could get a little bit better at it – isn’t it your job to work with them to build that weakness into a strength? And if you push on potential data, ratings data, 360 feedback data, competency measurement data, all the data that we put into our talent management tools, you push on it even a little bit and you find that it doesn’t hold up, it doesn’t measure what it’s saying it’s measuring. ALISON BEARD: That’s Marcus Buckingham and Ashley Goodall, authors of theauthors of the book Nine Lies About Work: A Freethinking Leader’s Guide to the Real World.