To Truly Delight Customers, You Need Aesthetic Intelligence
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HBR IdeaCast
Pauline Brown, former chairman of North America for the luxury goods company LVMH, argues that in additional to traditional and emotional intelligence, great leaders also need to develop what she calls aesthetic intelligence. Pauline Brown is a former chairman of North America for the luxury good company, LVMH and also previously worked at cosmetic company Estee Lauder. For one because I was struck when I first left Bain, I was in the strategy group at Estee Lauder Companies and I started to realize that a lot of the things that I was trained to do so well from Wharton to Bain, really didn’t serve me so well in a company like Estee Lauder.