James Clear is an author and entrepreneur and his book is called Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. ALISON BEARD: So, why is it that good habits seem so hard to form, yet easy to break and bad habits seem so easy to form and hard to break? ALISON BEARD: That’s James Clear, entrepreneur and author of the book, Atomic Habits, an Easy and Proven Way to Build Good Habits and Break Bad Ones.