CURT NICKISCH: Jim, you ended up building a company a lot like that, figuring out your own solutions to things as you went along, making choices, and then putting systems around the sort of company that you wanted to build, basically because you saw that for instance it would be too expensive to do live customer support, so you just went with email support only, knowing that that was what you had to do to grow. CURT NICKISCH: Essentially by creating a company without looking to other solutions to copy, you created a company that was hard to copy, and made it possible for you to defend your business against Amazon when Amazon tried to copy it?