ALISON BEARD: So if trust is the starting point for good leadership today, how do you build it with employees? ALISON BEARD: So that’s a good transition from moving away from team managers to people leading larger groups and even organizations where they don’t have day to day contact with all of their people. ALISON BEARD: That’s Frances Frei, HBS Professor and co-author of the book Unleashed and the article, Begin with Trust.