ALISON BEARD: So, it’s mostly the people who are overextended, and they’re saying no because they’ve said yes too many times before and haven’t been thinking strategically about this whole process. BRUCE TULGAN: Yeah, well, what led me to the reimagining of yes and no was, this sense that everybody’s overcommitted, that people are feeling out of control, that people are feeling subject to so many factors outside their control, and they’re feeling so overcommitted, and they’re feeling at risk. Because if real influence is when other people want to work with you, when other people trust you, when other people have confidence in you, other people want you to be successful, when other people want to make good use of your time.