BARRY NALEBUFF: And other times, you cooperate not because you want to, but because the alternative of not cooperating is even worse. And so while it wasn’t our first choice to go out there and cooperate, we had to realize that the status quo was not an option, and cooperating ended up being better than not cooperating. CURT NICKISCH: Barry, I’m curious if you have people come to you I your work, in case studies or other examples, where people say, I feel like my company should be doing this.