Martin Lindstrom, founder and chairman of Lindstrom Company, says that many companies are still held back by doing things the way they’ve always done them, or failing to break down bureaucracy. Martin Lindstrom is the founder and chairman of Lindstrom Company and the author of the book “The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS.” If you really want to make a change happen, in my opinion, what you have to do is to build up a small army within the organization willing to create a small movement because they are, as most people are, deeply frustrated about bureaucracy and red tape and all that stuff.