CHRISTOPH SENN: Well, first of all, we found one role which was not on our radar at the very beginning, although we knew from the anecdotal evidence that it would come up in the research, and this role is called hands-off or not my problem, which meant that the CEOs or the senior leaders were just simply staying away from customer relationships, for good reasons. When you then look at the four roles who interact with the customer, either via the revenue seeking or the relationship building dimension, the results start looking a little bit different when you take the low relationship building and low revenue seeking role called loose cannon into account.