Siilasmaa says that forced the company – freed the company, rather – to imagine a different future with a different business model. CURT NICKISCH: You’ve talked about companies that are serial imaginative firms, and others that have built play into just the core of the fabric of the company itself. So we have to be used to have the skill of finding ideas, developing ideas, piloting ideas, for building businesses, codifying businesses, and yes, optimizing mature businesses, that’s if traditional managerial role is still there, it’s just not the only role.