People are people, whether they’re living in a jungle village in Brazil or whether they’re people who live this life of the executives in Manhattan, and they’re motivated by different things, but we can actually package those different things into a kind of common understanding which we’ve tried to do in this book by talking about these four forces that motivate people and that guide people in their organizations and indeed guide people in their lives. But how does an individual person, especially a lower level employee really affect culture or try to make a difference when it’s this organic amorphous thing that’s created by groups of people interacting and very much led from the top?