What We Still Need to Learn about AI in Marketing — and Beyond

And the AI really talks about the whole system that collects the data, gets insights from the data and then inserts those data into decisions. In order to leverage the value of an AI system or AI prediction, whatever thing you are predicting, whatever behavior, whatever number you’re predicting, had to be very well aligned with the decision that the company will be making eventually. And there what you’re doing, you are taking AI away, because what AI does is looks at the data and gives you the best prediction possible.