Antonio Nieto-Rodriguez is the former chairman of the Project Management Institute, founder of Projects & Co. and the author of the HBR Project Management Handbook. ANTONIO NIETO-RODRIGUEZ: Well, I think one of the challenges with project management that I face personally in my career is that as soon as you talk project management, senior executives and people who are not experts in project management, they think, “Oh, this is something very technical, very tactical. We project managers were responsible of delivering the project on time, on budget, on scope, and that has been the cradle for project management for the last 40 years.