I come from sort of an academic background doing research on– and the questions I was always interested in had to do with– why some people handle difficulty better than other people do, why some people seem to be able to set goals and reach them, and other people set goals for themselves and end up not quite making it. But I thought it’d be great to make this knowledge explicit for people and say, look, here are the nine things– and really that number, nine, just came from me taking a look at several decades worth of research on motivation– and saying, what are the strategies that really stand out, that we’ve tested again and again and found them to be the most effective, to have the biggest impact on whether or not people actually reach their goals?