These people tell stories on the whole, their stories are exactly like ours. JONATHAN GOTTSCHALL: Ever since I published The Storytelling Animal, I became part sort of on the edges of what I’ve called the storytelling industrial complex – keynoters and book writers and consultants who’ve traveled around the country and are giving lessons to businesses and other big organizations about how to tell more persuasive stories, more memorable stories, more contagious stories. A lot of stories are being told in the corporate world today and really well-intentioned and with a lot of evidence behind them, but these stories have to do with sustainability or diversity or a lot of noble things that companies are working towards, but stories are being told about them.